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beer mixed drinks in a glass

Mixed beer drinks really in the fast lane

Mint Radler, cola beer and lime-flavored wheat beer: Breweries are reaching new target groups with low-alcohol mixed beer drinks. Mixtures with daring fruit combinations promise a hefty surge in revenue among younger target groups. Beer consumption in Germany may have been stagnating for years – with slight, seasonal fluctuations – but mixed beverages that incorporate beer are experiencing a steady...

Coffee delights in a glass

Coffee delights: A journey through the world of coffee

Kick-start your day with an indulgence: As soon as you climb out of bed, it’s time for a good old cup of joe – a morning ritual that takes place all over the world. Even an afternoon coffee is widely revered as an absolute must. The beverage is often seen as the ultimate energy boost that helps us get through...

Transport Container on the way to the factory

Transport-container hygiene – how clean are food tanks?

An incredible amount of unpackaged, liquid or powdered raw materials and food is transported in Europe each day (DSLV). 250,000 tons, to be exact. While logistics companies and tank-cleaning operators are subject to the same strict criteria as actual food manufacturers, they themselves are usually the ones to define what it means to “clean” a transport container. But the regulations...

soft drinks without sugar

Trend: Reduced sugar in soft drinks

“The age of sugar is coming to an end” stated a recent headline in the Süddeutsche Zeitung relating soft drinks without sugar. And the Weiss-Institut, which calls itself “an expert in treating addiction,” now offers treatments for withdrawal from sugar addiction, in addition to cigarettes and alcohol. Needless to say, the perception of sugar is rapidly changing. An increasing number...

Brut IPA: The new discovery of creative brewers.

Brut IPA: Bone-dry beers are the next big thing

Creative brewers are always sniffing around for new inspiration when it comes to aroma and distinctive ingredients. Their latest discovery goes by the name of Brut IPA (India Pale Ale), which is brewed with special enzymes or yeast to give it a true champagne-like character. You’d be hard-pressed to find a style of beer more varied than India Pale Ale:...

The India Pale Ale Chamamè

Chamamè IPA: One beer brings two countries together

When you hear the words “Germany meets Argentina” you might instinctively think they refer to a thrilling encounter in the FIFA World Cup. But no, the India Pale Ale Chamamè IPA combines German hops, Argentinian citrus fruits and an international passion for great beer. The idea behind it was brewed up by Eber Andriuolo, head brewer at Lindenberg in Argentina,...

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Sparkling wines – A changing market

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Consumption of sparkling wines is booming worldwide. They now account for some ten percent of total global wine sales – with no end to the boom in sight. The trend looks even more impressive in terms of numbers: In recent years, sales of sparkling wine have grown to approximately 2.5 billion liters of the approximately 25 billion liters of wine...

Valve technology in a facility

Valve technology in food production

Valve technology must ensure food safety and save resources. At almost every trade fair, the companies showcase their new developments and improvements. In actual fact, valve manufacturers seem to be among the most innovative in the systems and components industry. Technology can almost always be improved: Newly available materials, designs that are more fit-for-purpose thanks to modern simulation techniques, or...

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Trends: The non-alcoholic beverage industry in 2038

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The trends forecast by market research companies for the non-alcoholic beverage industry for 2019 are not all that surprising. Nevertheless, it is worthwhile to remember that these are trends that the industry has been experiencing for some time, although, admittedly, with varying degrees of intensity and change. In other words, these are trends that have a tendency to strengthen and...

Marketing: Beverage industry trends set to take shape in 2019

Marketing: Beverage industry trends set to take shape in 2019

Tools and technologies are transforming just as rapidly as customer requirements and needs. In the process, trends and hype appear to be very similar. But in marketing the trick is to hop aboard the right train and focus precisely on key developments in the marketing department’s own company. Which trends will be critical for marketing efforts in the beverage industry...